With the presentation of “Destino” in Michoacan, Guanajuato seeks to strengthen the Regional Vice Presidency of the Central Zone, of ASETUR (Union of
With the presentation of “Destino” in Michoacan, Guanajuato seeks to strengthen the Regional Vice Presidency of the Central Zone, of ASETUR (Union of Secretaries of Tourism of Mexico AC), which is coordinated by the Secretary of Tourism and Identity of Guanajuato
Morelia/Gto News
Guanajuato presented in Morelia, Michoacan, “Destino”, the strategy that invites you to discover the experience of our identity; besides, it follows up on the objectives of the Government of the People, and strengthens the coordination of Guanajuato in the Regional Vice Presidency of the Central Zone, of ASETUR (Union of Secretaries and Secretaries of Tourism of Mexico AC).
In accordance with Governor Libia Dennise Garcia Munoz Ledo’s “Guanajuato SUMA” strategy, the Secretary of Tourism and Identity (SECTURI) presented Guanajuato’s destinations to maintain its appeal to travelers and strengthen its presence within the tourism value chain, captivating them through tourism promotion that coordinates actions aimed at travelers, travel agencies, tour operators, wholesalers, and other members of the sector.
The presentation of Destino, was also held in the cities of Puebla, Queretaro, San Luis Potosi, Guadalajara and Mexico City, and is part of the comprehensive tourism promotion strategy presented by SECTURI, to maintain Guanajuato in the spotlight, especially in destinations like Michoacan, a neighboring state that, on average, provides the opportunity to diversify and expand the offer.
This participation, consequently, seeks to attract congresses, conventions, exhibits, incentives and meetings; projects that, if captured, will generate benefits for hotels, venues, restaurants and tourism providers; all in a coordinated manner to reinforce the coalition of the Regional Vice Presidency of the Central Zone, of ASETUR, which brings together the states of Guanajuato, Jalisco, Queretaro, Colima, Michoacan, State of Mexico, Mexico City and Hidalgo.
The “Destination” strategy of SECTURI, seeks to ensure that tourism promotion translates into concrete results for the sector, strengthening the relationship with those who market and recommend Guanajuato.
Through this strategy, SECTURI also reiterates its commitment to promote and connect with the region, through travel agencies, tour operators, wholesalers and service providers, with the purpose of expanding the marketing of the State’s destinations and experiences and generating new business opportunities.
Guanajuato’s offer include two World Heritage Cities (Guanajuato and San Miguel de Allende), six Magic Towns (Dolores Hidalgo Cradle of National Independence, Yuriria, Salvatierra, Mineral de Pozos, Jalpa de Canovas and Comonfort), as well as its seven Enchanted Guanajuato destinations (Tierra Blanca, Atarjea, Nuevo Chupicuaro, Canada de Caracheo, Pururagua, San Miguel de Ixtla and Nuevo Valle de Moreno); besides experiences in gastronomy, wine, spirits, culture, nature, adventure, romance, meetings tourism and major events.
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