Guanajuatenses strengthen commercial presence in Texas

Participation in the 2026 Texas Restaurant Show opened new opportunities for Guanajuatense products targeting the HORECA industry

The Guanajuatense companies generated more than 70 potential business contacts

Guanajuato/Gto News

The international promotion of Guanajuatense companies continues to translate into new business opportunities, greater competitiveness, and better conditions for micro, small, and medium-sized enterprises to grow, generate jobs, and take their products to new markets.

During their participation in the Texas Restaurant Show 2026, held on July 12 and 13 in San Antonio, Texas, Guanajuatense companies strengthened their presence in one of the most important markets in North America for the HORECA industry, (hotels, restaurants and cafes) in a meeting that brought together more than 600 exhibitors and more than 8,000 visitors, including buyers, importers, distributors, retailers and decision makers.

As a result of this participation, the Guanajuato space received more than 410 people interested in learning about the State’s offer and generated more than 70 potential business contacts , opening new opportunities for collaboration and business for Guanajuatense companies in the US market.

The Guanajuatense delegation presented a diverse offer that included:

• Cajeta, mole, salsas, adobos, tostadas, products made with grasshoppers, frozen fish and seafood, as well as leather products, uniforms, promotional items and solutions for the supply of restaurants and businesses in the sector

Among the participating companies were projects from municipalities such as:

• Leon, Irapuato, Celaya, Yuriria, Salamanca, Dolores Hidalgo and Apaseo el Grande

This trade mission is part of Exporting Without Borders, a preparation and support strategy that COFOCE provides to companies before they participate in international promotion activities.

As part of this process, companies strengthen their knowledge and capabilities to compete in other markets and participate in the SME Challenge, carried out in conjunction with the Secretary of Economy, where they present their products and receive expert feedback and make the necessary adjustments to be better prepared for their meetings with international buyers.

The participation in an international trade fair does not begin with the trip, behind it lies a process of training, business preparation and support that seeks to increase the chances of turning each contact into a real business opportunity.

These results reflect the commitment of the People’s Government to bring more opportunities to micro, small and medium-sized enterprises in Guanajuato and create the conditions for them to grow beyond our borders.

In accordance with the vision of Governor Libia Dennise Garcia Munoz Ledo, an economic development policy is being promoted that strengthens local businesses, connects them with strategic markets, and generates new business opportunities that can translate into more competitive companies, jobs, and greater prosperity for Guanajuatense families.

More information:

• www.cofoce.guanajuato.gob.mx
• COFOCE social media:
• contactocofoce@guanajuato.gob.mx

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