From school project to international markets

Küil transforms recycled newspaper into pencils and writing instruments with an artisanal identity, promoting the circular economy

With the support of COFOCE, the Guanajuatense company has taken its products to the United States and London, and works to diversify its international markets

Leon/Gto News

What began as a high school project trying to raise awareness about the protection of the environment, is now a Guanajuato-based company that has transcended borders, generates jobs, and demonstrates that sustainability can also become a business opportunity.

This is Küil Sustainable Writing, a company born from the initiative of a student interested in promoting the three Rs: reduce, reuse, and recycle. The proposal consists of transforming newspapers into pencils and writing instruments, combining the circular economy with artisanal and artistic talent through collections with different designs and themes.

Daniel Piceno, general director of Küil Escritura Sustentable, explained that the project aims to take advantage of materials that would normally be discarded and turn them into useful products, while promoting environmental awareness and the value of artistic expressions.

For approximately seven years, Küil has maintained a relationship with the Coordinator for the Promotion of Foreign Trade (COFOCE), an organization that has supported the company in its process of preparation and growth to reach international markets.

Thanks to this support, the company has managed to market its products in the United States, mainly through digital platforms, as well as reach London through Mexican clients who have taken its collections of colors and designs with Mexican identity to that market.

Currently, Küil works to expand its international presence and diversify its export destinations, with the vision of consolidating itself in new markets.

“I remember approaching COFOCE about seven years ago, always with the vision of exporting. I didn’t know the steps and everything it entailed. I didn’t know that there had to be a maturation process, because there are processes you need to complete that necessarily require time, in addition to researching the certifications that the product needs for the country to which it will be exported,” said Daniel Piceno.

Under the vision of Governor Libia Dennise Garcia Munoz Ledo, COFOCE monitors Guanajuatense companies to strengthen their export capabilities, support their growth, and bring them closer to new marketing opportunities worldwide, including digital channels.

Through the Guanajuato Suma public policy, COFOCE promotes the training and digitization of companies, providing them with tools to expand their business opportunities, strengthen their competitiveness and contribute to job creation and the well-being of Guanajuatense families.

For Daniel Piceno, one of Küil’s main impacts goes beyond its products and commercial reach: it lies in promoting habits and values ​​related to environmental care, as he believes that environmental awareness and responsibility are pillars for building a better society.

More information:

• Website: https://www.cofoce.guanajuato.gob.mx
• Email: contactocofoce@guanajuato.gob.mx
• Social media accounts of COFOCE