GM redesigns its logo

The US company has its new logo as it works to position itself as a champion of protection of the environment

GM will use its new logo on its internal and official communications, the capitalized GM will still be on its products

CNN reports on the new logo presented by GM, Gto News retakes the story end presents it to you

After more than 50 years General Motors unveiled a new logo that the company says symbolizes its shift toward electric vehicles, reported CNN.

all electric

The now-lowercase letter M features arches that are squared so they resemble the prongs of an electric plug, the company said. And the blue coloring is supposed to evoke “clean skies.”

The new logo was created by GM’s own designers. Even the font was created in-house, the company said. It’s the first time the automaker has substantially changed its logo since 1964.

A new campaign

The logo will be introduced with a marketing campaign, titled “Everybody In,” to promote the automaker’s electric vehicle initiative. As part of the campaign, ads will show a variety of people talking about GM’s electric vehicle technology. The ads will prominently feature Malcolm Gladwell, an author who has written books about cultural change like “The Tipping Point.”

With these ads, GM hopes to change preconceived ideas about the sorts of people who buy electric vehicles, said Deborah Wahl, GM’s global chief marketing officer, reports CNN.

Already in the market

Besides the Chevrolet Bolt EV, which GM has sold since late 2016, upcoming electric vehicles GM has unveiled so far include more expensive luxury models like the Cadillac Lyriq and GMC Hummer EV. The Hummer EV will go on sale later this year starting at more than $100,000, but less expensive trim levels are expected later on.

The company has promised to introduce 30 new electric vehicle models in various markets around the world by the end of 2025, though, and many of those will be more affordable, Wahl said.

A vehicle for everyone

Since its founding in 1908, GM’s business model has centered around selling vehicles at a variety of price points under a number of different brands from Chevrolet to Cadillac. The automaker’s motto was once “A car for every purse and purpose”. The company’s electric vehicle strategy will be a continuation of that idea, reports CNN.