In her program, Connecting with the People, the Governor said that 400,000 people are expected to attend the International Balloon festival 2026 F
In her program, Connecting with the People, the Governor said that 400,000 people are expected to attend the International Balloon festival 2026
From November 13th to 16th, 200 hot air balloons will fly in the sky over Leon
Leon/Gto News
Guanajuato is once again in the world’s spotlight with events such as the International Balloon Festival from November 13 to 16, where an attendance of around 400,000 people is expected, said the Governor of the People, Libia Dennise Garcia Munoz Ledo.

The Governor highlighted the growth in tourism on the program Connecting with the People, where she discussed recent tourism events that are very Guanajuato Tourism SECTURI FIG Events 1to promote Guanajuato.
“Today we are going to talk about important tourism events such as the International Balloon Festival, which will generate an economic impact of some 950 million pesos,” said Libia Dennise, who was with Lupita Robles Leon, Secretary of Tourism and Identity; Escandra Salim, General Director of the International Balloon Festival; and Maria Del Carmen Hernandez, a traditional cook from San Luis de la Paz, from the Mision de Chichimecas community.

Friday is free entrance
The Governor said that the first day of activities for this festival begins with “People’s Friday” with free admission all day, including the inaugural launch of 200 hot air balloons, as well as the unveiling of the Monumental Flag and a flyover by aircraft off the Secretary of National Defense, the Magic Night, and the Los Angeles Azules concert; among other surprises that will occur on that day.
The director of the FIG, Escandra Salim, said that “this is the number one Festival in the world, it is the most complete, thanks to the Government support for the sectors involved and the people, for the hospitality and infrastructure to host this type of event.”
For this edition, national and international artists such as Los Ángeles Azules, Calvin Harris, Santos Bravos, and Christian Nodal will perform, in addition to spectacular balloon figures, and coverage from 400 media outlets, Escandra Salim commented.

International Cervantino Festival is growing
Another event that held in recent days was the International Cervantino Festival, which continues to be one of the most important cultural festivals in the world, the Governor said.
This year’s festival featured 1,897 artists from Guanajuato and 18 state-run artistic projects, joining national and international artists for a total of 3,325 participants. The festival lasted 16 days. France was the guest country of honor; and 20 Mexican states participated.
A total of 386,300 people attended, a 13.3% increase over last year. The estimated economic impact was 519.9 million pesos, a 14% increase compared to last year. 62,808 tourists stayed in hotels, resulting in a 60% hotel occupancy rate and 34,195 occupied rooms.

The Governor also commented about the Day of the Dead festivities recently held throughout the State, and that Guanajuato was also the guest of honor at the Xcaret Festival of Life and Death Traditions.
Libia noted the participation of the Traditional Cooks, one of them is Maria del Carmen Hernandez, from the Mision de Chichimecas Community. In 2025, Carmelita was recognized as an “Inspiring Woman” by the State Government in recognition of her career, her commitment to traditions, and her example as an indigenous woman dedicated to strengthen the cultural identity of her community.

Centenary of Jose Alfredo Jimenez
The Governor highlighted the Jose Alfredo Jimenez Festival, commemorating the Centennial of his Birth. The People’s Composer Festival will take place in Dolores Hidalgo from November 20th to 22nd.
International Gala Concourse Mondial de Bruxelles
And on November 29 and 30, the First International Gala of the Brussels World Competition is coming to San Miguel de Allende, which puts Guanajuato on the world wine stage, with labels from France, Spain, Italy, Switzerland, Portugal, South Africa, China and of course Mexico, said the Governor.
On November 29th, a tasting open to wine lovers will be held featuring wines from these countries. On November 30th, the San José Lavista Vineyard will host the gala ceremony.

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