Tourism is the third largest economic force of Guanajuato

Following the announcement of the Guanajuato Suma strategy by Governor Libia Denisse Garcia Munoz Ledo, it was announced that tourism is one of the project’s key drivers

Silao/Gto News

After the Governor of the People, Libia Dennise Garcia Munoz Ledo, announced the Guanajuato Suma strategy, in which it was announced that tourism is positioned as one of the levers of the project; the Secretary of Tourism and Identity, Maria Guadalupe Robles Leon, recalled that currently the tourism sector represents the third economic force of the State.

The Secretary of Tourism explained that this representation involves an action to project the identity, traditions and cultural treasures of Guanajuato to new audiences, while at the same time tourism activity is strengthened.

“For us, tourism is the third most important economic force; more than 210,000 people work in tourism, of them, 67 percent are women, and behind these numbers there is something more important: there are cooks, artisans, producers, artists, hoteliers, restaurateurs, tour guides, who get up every day and give their best smile to our visitors,” Robles Leon.

“Being the third largest economic force in the State speaks of the scale of tourism in Guanajuato and, above all, its capacity to generate opportunities. Behind every visitor is a chain of people who work and live from this activity; strengthening tourism means strengthening that chain and ensuring its benefits reach more regions and communities,” said the Secretary.

Robles said that by standardizing the entire sector with the Guanajuato Suma strategy, the aim is for these benefits to reach more and more communities and municipalities, and through the seven tourist regions, the State strengthens its offer, promotes local products and diversifies experiences to build a Guanajuato that is more competitive, balanced and future-ready.

“Following the guidelines of our Governor, we are combining our resources so that Guanajuato’s growth translates into well-being. Tourism is a fundamental part of this strategy because it generates opportunities for thousands of families; that is why we want to strengthen it and bring its benefits to more and more communities,” said the Secretary of Tourism and Identity.

Guanajuato Suma adds on to the tourism sector as an activity that opens new paths, attracts visitors, generates economic activity and strengthens employment and opportunities for Guanajuatense families.

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