The new brand was unveiled and awards were granted to companies that are already part of this People's Government policy One hundred Marca Guanaju
The new brand was unveiled and awards were granted to companies that are already part of this People’s Government policy
One hundred Marca Guanajuato International emblems were awarded to companies that already have export activities
Leon/Gto News
Governor Libia Dennise Garcia Munoz Ledo led the launch of Marca Guanajuato Internacional, an initiative that recognizes companies that already take the State’s talent to the world and seeks to open the way to exporting for more MSMEs.
“We are presenting a natural evolution. Today we are launching the Guanajuato International Brand, which takes Guanajuato to the next level through exports. For us in the People’s Government, it is very important that people know that our talent is so great, that our products are of such high quality, that we cannot afford for them to remain only in Guanajuato,” said the Governor.
Marca Guanajuato enters a stage that responds to the new challenges of the economy: innovation, digitalization, sustainability, inclusion and access to global markets; it evolves so that what is well done in Guanajuato becomes a platform for growth, professionalization and new businesses.
Now, Marca Guanajuato Internacional is an extension of the State’s certification for companies that already have it and are already exporting. Its purpose is to change the perception that exporting is something distant and demonstrate that, with preparation and support, it can be achieved.
Today, 100 Marca Guanajuato Internacional awards are also given to companies that already hold the Marca Guanajuato emblem and have export activities, and that are recognized for their commitment to competitiveness, quality, and internationalization.
“That is why I want to extend my sincere congratulations to the 100 pioneering companies that are receiving their Guanajuato International Brand distinction today. You are an example of what is done well in Guanajuato. You are proof that when talent is combined with discipline, innovation, and hard work, results follow,” said the Governor.
A decade of history:
- 10 years of Marca Guanajuato
- 9,130 companies have received support
- In all 46 municipalities
- 3,652 of these companies are led by women
The strategy covers 12 sectors:
- Agro-food, handicrafts, automotive and auto parts, footwear, commerce, construction, metalwork, services, information technology, textiles, transportation, and tourism
The Foreign Trade Promotion Coordinator (COFOCE) will coordinate promotional, training, and networking activities to generate new clients, strengthen competitiveness, and help more companies complete their first export or expand their presence in other countries.
An International Industrial Connection space was promoted in this event which allowed 300 attendees and 43 international buyers to hold one-on-one meetings with companies in crafts, fashion, agro-food and various industries.
The vision of the People’s Government is that what is made in Guanajuato goes further, creates jobs, opens doors and translates into shared prosperity for Guanajuatense families.
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