Companies and entrepreneurs in Guanajuato are strengthening their digital capabilities to sell more and reach new markets With strategic allies, t
Companies and entrepreneurs in Guanajuato are strengthening their digital capabilities to sell more and reach new markets
With strategic allies, the People’s Government promotes exports through e-commerce and digital marketing
Leon/Gto News
In a world where selling no longer has borders and digital technology opens national and international doors, the People’s Government, through COFOCE, brought together those who are ready to take the next step: grow, innovate, and conquer new markets with the event “Start Up, Connect, and Sell,” which connected talent, tools, and real opportunities to transform businesses from Guanajuato to the world.
Businesswomen, businessmen and entrepreneurs from sectors such as fashion, food, crafts, construction, beauty and home participated in a dynamic training day, designed to provide them with practical tools in digital marketing, e-commerce and marketplaces.
The event featured the participation of strategic partners such as Meta, Tiendanube, TikTok Shop, and Mercado Libre, who shared key knowledge through conferences focused on attracting customers, generating effective content, selling online, how to use AI applied to their businesses, and scaling businesses to national and international markets.
The Manager of Tiktok Mexico, Jaime Guadarrama, said that at this event the audience learned how a brand can reach an audience within the platform with tools such as Tiktok Shop, as well as how to use the AI tool within Tiktok for video editing and creation.
“We have solutions within TikTok to help you export your products and reach an international audience. One of these solutions is our TikTok shop in the United States, a more developed market. We also have TikTok’s own tools so you can import your products from Mexico to TikTok USA, store them in TikTok’s warehouse, and then develop strategies from Mexico to sell in the US market,” said Jaime Guadarrama, Brand Partnership Manager at TikTok for Business Mexico.
“First, I loved the part about collaborators and affiliates, where there are specialized people (content creators) who make videos. You give them a small commission, and then you can invest some money in campaigns,” said Daniela, creator of Minono Kids.
“It’s very nice that they count on us for these kinds of events and other important decisions, and to feel that we have the support of our own Government, that they dedicate the time and resources for these types of events. It’s truly appreciated, and we’ll take as much as we can. I highly recommend it,” said Andres Medina a businessman in the construction sector.
In line with Governor Libia Dennise Garcia Munoz Ledo ‘s vision , the People’s Government continues to promote initiatives that put people at the center of economic development, strengthening the digital capabilities of MSMEs and opening new opportunities for growth.
Attendees acquired concrete tools to boost their sales and position their brands in the digital environment, preparing themselves to compete in an increasingly global market.
The People’s Government promotes the digital transformation of Guanajuatense companies, bringing them closer to new markets and strengthening their international presence.
For more information and registration:
- https://www.cofoce.guanajuato.gob.mx
- Official COFOCE social media accounts:
- contactocofoce@guanajuato.gob.mx
En Español:
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