Companies in Guanajuato prepare for the global leap

Through “Export without Borders”, COFOCE strengthens MSMEs to compete in international fairs and missions

The program enhances their commercial, technical, and negotiation skills to generate real business opportunities

Silao/Gto News

With the goal of enabling more Guanajuatense companies to make the leap into international markets with strategic preparation, the Foreign Trade Promotion Coordinator (COFOCE), through the People’s Government, is promoting the “Export Without Borders” program , a comprehensive initiative that strengthens the capabilities of MSMEs to successfully participate in trade fairs, missions, and business meetings abroad.

This program is designed to enable companies not only to attend international events, but to do so with a solid foundation that allows them to generate real business opportunities, attract potential customers, and position their value proposition in highly competitive markets.

Throughout a structured process of approximately three months, companies go through key stages ranging from strategic selection by sector and market, to technical-commercial preparation, evaluation and post-event follow-up, ensuring measurable results in their internationalization process.

During the program, companies participate in sessions focused on strengthening their export capacity.

Also, they receive support on fundamental issues such as defining the export price, INCOTERMS, logistics, certifications, payment methods, international contracts and structuring commercial proposals, which allows them to professionalize their participation in international scenarios.

As part of the process, companies develop a complete business kit in English, which includes an executive presentation, a catalog with export prices, and ready samples with technical specifications, essential elements for interacting with international buyers.

The program integrates the “SME Business Challenge”, a platform promoted by the Secretary of Economy, in which a group of specialized judges evaluates the level of preparation of companies, their value proposition, responsiveness to the market and clarity in their commercial strategy.

COFOCE not only prepares companies, but also accompanies them throughout the entire process; from the validation of commercial and brand requirements, to their participation at the destination and the follow-up after the business meetings, where continuity is given to potential clients, pricing and commercial opportunities.

This model allows companies to have a structured process that increases their chances of success and conversion in international sales.

With “Export Without Borders”, the People’s Government and COFOCE continue to promote a clear vision: that more Guanajuatense companies are ready to compete, negotiate and grow in the world.

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