79 Guanajuatense companies are showcasing their products and creations to visitors in Guanajuato City and Xcaret, where the State is participating as
79 Guanajuatense companies are showcasing their products and creations to visitors in Guanajuato City and Xcaret, where the State is participating as a guest of honor
Leon/Gto News
The talent, creativity, and tradition of Guanajuato are also celebrated through its products. Therefore, the Secretary of Economy invites Guanajuatense residents and visitors to discover, purchase, and support the companies that are part of the Marca Gto strategy, which are present at various Day of the Dead festivals.

As part of the vision of the People’s Governor, Libia Dennise Garcia Munoz Ledo, to promote economic development and generate more opportunities for families, the Secretary of Economy is strengthening marketing spaces so that Guanajuato products reach more people and new markets.

During this season, producers and artisans from Guanajuato are participating in two spaces in Guanajuato City:
- 24 entrepreneurs in the Day of the Dead Artisan Festival
- 24 more in the 8th Day of the Dead Festival 2026
- People can find a wide variety of products made in Guanajuato
This edition features a total of 48 companies with the Marca Guanajuato offering products from different sectors to the public and showcase the diversity of entrepreneurial talent in the State.

The companies will be present at two locations in Guanajuato City:
- The Casa de las Artesanías, at Plaza de la Paz number 14, Zona Centro, open from 11:00 a.m. to 8:00 p.m.
- On Miguel Hidalgo Street, in the Subterranea, where products can be found from 12:00 p.m. to 1:00 a.m.
- Both locations are open to the public from October 28 to November 2
These spaces include companies of the agriofood, crafts, leather-footwear, textile-fashion supply and developing industries sectors, offering products with identity, quality and the seal of Guanajuatense talent.

The Marca Gto presence extends beyond the State’s borders. At the 20th Xcaret Life and Death Festival, Guanajuato is participating as the guest of honor, with 31 companies from 12 municipalities showcasing the State’s great cultural, productive, and creative heritage.
Guanajuato companies will be present on October 30 and 31, as well as November 1 and 2, bringing to this important evento a sample of what is produced in Guanajuato.


Through Marca Guanajuato, the Ministry of Economy promotes the growth of local businesses, strengthens their marketing opportunities, and brings their products closer to new markets.
Buying Guanajuato Brand products means recognizing the work of those who create, produce, and keep the state’s traditions alive. This season, every purchase is also a way to support the talent of our people and contribute to the continued growth of Guanajuato’s economy.



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