On October 31 in Jalpa de Canovas you will enjoy the first edition of the “Memories of Eternal Mexico” Festival for Day of the Dead Purisima del R
On October 31 in Jalpa de Canovas you will enjoy the first edition of the “Memories of Eternal Mexico” Festival for Day of the Dead
Purisima del Rincon /Gto News
The first edition of the “Memories of Eternal Mexico” Festival will be held on October 31 in Jalpa de Canovas, one of the six Magic Towns of Guanajuato, where history, architecture, gastronomy and cultural expressions become experiences for those who visit this destination.
Given that the traditions that give identity to Guanajuato also open paths for the tourist and economic development of its communities; and following the vision of the Governor of the People of Libia, Dennise Garcia Munoz Ledo, the Secretary of Tourism and Identity (SECTURI), reiterates the strengthening of festivities that represent an opportunity to attract visitors, strengthen commerce and generate benefits for Guanajuatense families.
This first edition is expected to receive a thousand attendees and contribute to the generation of 200 direct and indirect jobs.
Behind these project in Jalpa de Canovas are merchants, traditional cooks, artisans, craftspeople and entrepreneurs who find in tourism an opportunity to share their knowledge, preserve their traditions and strengthen their income.
For the People’s Government, tourism is a development tool that should reach more municipalities and translate into better opportunities for Guanajuatense families.
The invitation is open to discover Jalpa de Canovas and experience the “Memories of Eternal Mexico” Festival this October 31st, an opportunity to enjoy the traditions of Guanajuato and contribute to the development of the families that keep the State’s cultural heritage alive.
The celebration in Jalpa de Cánovas is part of a broad agenda of activities that during this season showcases the cultural diversity of the municipalities and Magic Towns of Guanajuato.
Among the most prominent events for the Day of the Dead are:
- The eighth annual Day of the Dead Festival in Guanajuato City, which will be held from October 28 to November 2, with Japan as the special guest country; the organizing committee estimates an attendance of 250,000 people
- The Festival of Death, in Dolores Hidalgo
- Xanharu, Path of the Souls, in Yuriria
- The Festival of Souls, in Salvatierra and Abasolo
- Mátur’é, Path to Mictlan, in Moroleon
- The Festival of Life and Death Xerecuaro, in Jerecuaro
- The Pumpkin Festival, in the Guanajuato Bicentennial Park, in Silao
- There will also be traditional activities in Leon, Salamanca, Tarimoro, Valle de Santiago, Irapuato, Celaya, San Luis de la Paz, Doctor Mora, Romita, San Miguel de Allende and other municipalities
For the Day of the Dead holiday weekend, from October 30 to November 2, State projections anticipate the arrival of more than 287,000 visitors, including tourists and day-trippers, an estimated 7 percent increase compared to 2025.
Additionally, the arrival of more than 54,000 tourists to lodging establishments is expected, with an average state hotel occupancy rate of 46 percent.
These expectations reflect the potential of traditional celebrations to boost tourism, stimulate local consumption, and generate opportunities for hotels, restaurants, shops, transporters, and service providers.
As part of its promotional strategy, Guanajuato will also have a special participation in the Xcaret Festival of Life and Death Traditions, with a delegation of more than 209 people who will share cultural expressions, traditions and Guanajuato talent in one of the country’s tourist showcases.
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