Guanajuato opened its participation in the 50th Tianguis Turistico with activities focused on the promotion of destinations, social tourism, tourism
Guanajuato opened its participation in the 50th Tianguis Turistico with activities focused on the promotion of destinations, social tourism, tourism innovation and institutional strengthening
The Secretary of Tourism and Identity, accompanied the official inauguration, the inaugural tour and the opening of the Guanajuato Stand
Acapulco/Gto News
Guanajuato began its participation in the Tianguis Turistico Mexico 2026 with a work agenda focused on destination promotion, strengthening institutional alliances, innovation applied to tourism, and consolidating an offer with identity, ready to continue positioning itself in the national and international market.
Works started with the presentation of the destination led by the Undersecretary of Tourism Promotion, Armando Gasca, in which he outlined the vision with which Guanajuato arrives at this edition of the most important tourism meeting in Mexico; a strategy focused on identity, the diversity of experiences and the strengthening of its key segments.
“Guanajuato arrives at the Tianguis with a clear path: To promote our identity, open marketing opportunities and continue positioning our State as a competitive, close and authentic destination,” said the head of the Secretary of Tourism and Identity (SECTURI), Maria Guadalupe Robles Leon.
As part of the institutional agenda, the head of SECTURI participated in the forum: Financing and Investment in the Tourism Sector in Mexico, a relevant space for the analysis of mechanisms that strengthen the growth of tourism, promote new projects and improve the conditions for attracting investment in destinations.
The technical team of the Secretary made progress in identifying possible technological tools to strengthen the Guanajuato State Tourism Observatory (OTEG), as part of the vision of innovation, measurement and decision-making with tourism intelligence.
Guanajuato was also present at the Second Ordinary Session of the Mexican Council for Social Tourism, a strategic space to reinforce the inclusive vision of tourism and its capacity to generate well-being, access and development in communities.
“Today, tourism is also built on inclusion, on the possibility of bringing experiences and benefits to more people and more territories. That is why, for Guanajuato, participating in the Social Tourism agenda is also about justice, community, and shared development,” said Robles Leon.
The Guanajuato Stand was conceived as a space to showcase the State’s cultural richness, its regional diversity, and its capacity to offer structured and marketable tourist experiences, with special emphasis on segments such as gastronomy, wine, culture, community tourism, romance, and meetings.
“In Guanajuato, we understand that tourism promotion must be accompanied by content, product, and vision. That’s why we’re here, to showcase who we are, but also to open roads for marketing, partnerships, and positive results for our communities,” said Robles.
With this first day, Guanajuato reaffirms its commitment to continue building a solid, coordinated, and long-term tourism promotion.
En Español:
COMMENTS