Working together with a strategic vision for international projection is yielding unprecedented results in tourism under the People's Government G
Working together with a strategic vision for international projection is yielding unprecedented results in tourism under the People’s Government
Guanajuato/Gto News
The State reaffirms its position as one of the most dynamic tourist destinations in Mexico, the result of a comprehensive strategy based on joint work with the sector, international promotion and a clear vision of development and transparency driven by the Governor of the People, Libia Dennise Garcia Munoz Ledo and the Secretary of Tourism and Identity, Maria Guadalupe Robles Leon, under an approach of transparency and collaboration, tourism is consolidated as an engine of prosperity, social well-being and economic growth.
The digital strategy is also key, reaching 1.7 million followers and developing tourism promotion activations for the main tourist attractions and identity of Guanajuato in Mexico, China, Colombia, the United States and Japan.
During the last period:
- The State received 23.8 million visitors
- Generating an economic impact of 57.108 billion pesos
- Representing a 9% year-on-year increase in numbers of visitor
- A 10% increase in revenue
This performance reflects travelers’ trust in Guanajuato’s tourism offer, further supported by an annual hotel occupancy rate of 37%.
“This decision to allocate 100% of the hotel tax to promotion responds to a strategic vision: the positioning of Guanajuato in the regional, national, and international markets. And the numbers speak for themselves, how we closed the year, but tourism is not just about numbers,” explained Maria Guadalupe Robles Leon during the report at the Guanajuato State Congress.
This progress demonstrates a commitment to inclusion, equity, and social development. This is complemented by an efficient promotional policy, capturing 100% of the Hotel Tax, channeled through Cofotur with an investment of 146 million pesos for 130 projects that generate economic activity through tourism.
The impact of tourism translates into well-being for thousands of families. Currently, the sector generates 209,000 jobs, 60% of which are held by women, positioning Guanajuato sixth nationally in tourism activity.
In terms of connectivity, Guanajuato International Airport (BJX) strengthens its strategic role by operating 22 air routes, 10 domestic and 12 international, notably the recent opening of the connection to Ontario via Volaris. Thanks to this infrastructure, more than 3.3 million passengers have arrived in the State by air, boosting both tourism and business.
Identity and cultural heritage have become cornerstones for the creation of new, sustainable tourism products. One example is the integration of the Camino Real Tierra Adentro (Royal Road of the Interior) with five municipalities, which has boosted community-based tourism and strengthened local production chains. Similarly, the revitalization of the Sangre de Cristo region has allowed mining communities to be incorporated into tourist routes, generating direct economic opportunities.
“We are not forgetting what Guanajuato is, the identity, our history, our traditions, and that is what makes us unique and what we sell to the whole world because Guanajuato is that: it is a destination, but it is its people, its history, and the beauty of this wonderful State. You don’t know how easy it is to sell our State, the best State that Mexico could have. Every person who visits us takes a little piece with them, a little piece of Guanajuato, and that tourism stays here for everyone,” explained the head of SECTURI.
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