The virtual event reaches twice its participants of 2019 Tendencia Cero by Apimex aims high More participants went into the app of Tendencia Ce
The virtual event reaches twice its participants of 2019
More participants went into the app of Tendencia Cero in a virtual event that went beyond expectations
Leon/Gto News
In its second day of activities, Tendencia Cero Virtual increased the number of visitors, people who went into the platform from ten countries like: Mexico, Guatemala, Argentina, USA, Ecuador, Colombia, Peru, Brazil, Belgium and Costa Rica.
This time APIMEX gave a larger projection to the participating exhibitors.
Great results
A total of 889 visitors connected to the platform of Tendencia Cero to know the new materials for shoes and leather goods for the season Fall-Winter 2021/2022 like: skin, synthethics, textile, soles, last, shoe laces, among other; this way you can maintain at the vangard in the development of collections focused in what consumers like now.
Those visitors who were part of the event on September 2nd and 3rd were mainly manufacturers and designers who manufacture ladie’s shoes, men’s shoes, sports shoes and leather goods.
Added value
In this edition, 20 companies exhibited their products, they are companies committed with the development of supply materials aligned to the trends of international fashion, which contributes to the manufacturing of the final product with a greater added value.
There was a conference “Priorities of consumption and materials Fall – Winter 2021/2022”, by Hector Jauregui, the director of Fashion Laboratory APIMEX, with more than 200 views.
Virtual to ‘Real’
The Trend Zone was one of the most visited areas in the platform with 545 visits; the profile of new consumers was shown, as well as the pantone in trend.
In the second stage, Tendencia Cero is in person from September 14th to 30th through a showroom in the premises of APIMEX (Association of Supply Industrial Companies of Mexico) where a maximum of 10 visitors a day can know the materials scheduling a porevious appointment at:
- moda.lma@apimex.org
An event for ‘real’
During the visit, visitors will receive a presentation of the conference of tendencies Fall – Winter 2021 / 2022, they will see the innovative products and they will receive a kit with samples of the products of the participating companies in the Specialized Fashion Program APIMEX.
The exhibiting companies at Trend Zero are: Alfamex, COTEXCA, Kodiak, Mas Proveeduria, Swarovski, Creplas, Aplasa, Rali, La Sultana, Decorplast, Pigmentos Colorin, Revilla, Polimeros y Derivados, Andina, Monaven, Procestex, SANPER, Hormas El Arbol, LEFARC and Sinteticos Villa.
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