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The flavor of Guanajuato in Japan

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The flavor of Guanajuato in Japan

More companies from our State are sending their products to the Oriental country The trade relations Guanajuato-Japan have become stronger in

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More companies from our State are sending their products to the Oriental country

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The trade relations Guanajuato-Japan have become stronger in the last years

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For more than 407 years -1614-, Mexico and Japan share a long story of friendship, trade and cooperation.

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In the 19th Century

It was in 1888 when Mexico and Japan signed the Friendship, Trade and Navigation Treaty, that represented for Japan its first treaty in conditions of equality with a Western country; for Mexico it was the first trade treaty with an Asian country.

In 2002, the bilateral economic relation between both countries was strengthened with the signing of a free trade agreement.

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An Association Agreement

After two years of intense negotiations, Mexico and Japan signed the Economic Association Agreement (AAEMJ), which came in effect in April 2005.

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The AAEMJ includes all the disciplines of a free trade agreement:

  • Trade and investment liberalization
  • Access to markets
  • Protection of investments
  • Mechanisms to solve controversies
  • Customs procedures
  • Rules of origin
  • Sanitary and phytosanitary rules
  • Trans-border trade of services
  • Financial services
  • People’s mobility for business purposes
  • Public sector purchases
  • Competition
  • Improvement of business environment
  • Bilateral cooperation
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A strong relation

In 2020 there was a bilateral trade Mexico-Japan for 1,627 million dollars, 5% of total trade of Guanajuato

Japan was the 2nd trade partner of Guanajuato in the world in that period (2nd as a supplier and 9th as a buyer) and the first in Asia. That year Guanajuato exported more than 101 million dollars to Japan, through 123 exporting companies.

The main products exported to Japan are pork meat and auto parts.

Guanajuato has a community of more than 3 thousand Japanese.

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A flavor of Guanajuato

The synergy of COFOCE and companies from Guanajuato that export to Japan, called the attention of the Consul General of Japan in Leon, Katsumi Itagaki, who came to COFOCE to know the way companies grow, treat, pack and send their products to Japan.

When he saw the quality of foods, the innocuousness process and the logistics a project surged, ‘Sabor a Guanajuato’ in Spanish, ‘Guanajuato no aji’ in Japanese or Flavor of Guanajuato, that is working to recognize the work of these companies and note its importance in the international market.

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The Project starts with three companies that have been exporting to Japan for many years and which have been visited by the japanese consul:

  • Granjero Feliz
  • Mr. Lucky
  • Red Sun Farms

The program is explained in a program broadcast on TV4 where spectators know about the companies and their products and their relation with Japan.

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A good chat on TV

Representatives of these companies will be invited to talk to Alan Marquez, the State Government Coordinator of Social Communication and to COFOCE, Director Luis Ernesto Rojas Avila, about the challenge and opportunities of sending their products to the japanese market.

In another program chefs prepare dishes with some of the products of the three companies.

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