A trade mission traveled to Dallas and Chicago with the participation of agencies of the Government of Guanajuato The group promotes Agro-Food pro
A trade mission traveled to Dallas and Chicago with the participation of agencies of the Government of Guanajuato
The group promotes Agro-Food products and handicrafts made in Guanajuato
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Silao/Gto News
The Coordinator for the Promotion of Foreign Trade of Guanajuato –COFOCE- was in a trade mission of the Agro-Food Sector in the United States with the Secretary of Migrant and International Affairs –SMEI- and the Secretary of Sustainable Economic Development –SDES-.
Position products
The goal of this trade mission was to promote and position Guanajuato products from 10 small and micro Guanajuatense enterprises of processed products such as moles, pickled nopales, cajeta, pickled peanuts, huitlacoche in brine, tostadas, churros, atoles, honey, gummies, sauces, among other.
The products were presented in the box “Sabor a Guanajuato”, that includes samples of products processed in Guanajuato.
The products are of companies from:
- Dolores Hidalgo
- Tarimoro
- Salamanca
- Salvatierra
- Yuriria
- Valle de Santiago
- Leon
The participating companies whose products are included in the boxes “Sabor a Guanajuato” are:
- Tostadas Fanny
- Mole Real de León
- APA Para el Bajío
- Reserva de la Reina
- Molinos de Cabrera
- La Rielera
- Traditional Salgado
- Tarimorensa
- Amor de mis Sabores
- Gomiolvera
Pleasing migrants
Alfonso Mena Marquez, Coordinator of International Promotion of the Agro-Food Sector was in this tour representing COFOCE and it was him who presented the box “Sabor a Guanajuato” in migrant houses.
In this tour COFOCE worked in a transversal form with SMEI and SDES , to promote products made in Guanajuato to more than 15 migrant leaders who can be spokespersons on the quality of these processed products from Guanajuato.
Sales for export
“We obtained short and medium-term sales, which are export sales for these companies. We registered new international buyers, and one of the aspects that makes it so important to work with the Migrant Secretary is that they know migrant leaders who live there in the United States, our countrymen, and they could become ambassadors of the products made here in Guanajuato”, said Mena Marquez of COFOCE.
During this tour, visits were arranged to different American supermarket chains and nostalgia stores, such as Pete’s Fresh Market, La Hacienda and other located in the Little Village area of Chicago.
“They can share photographs, information and brands so that these brands are known, and so that consumers know that they are quality products, products made here in their land”, said Mena Marquez.
COFOCE included the Handicrafts Sector in this mission and in the box given to the migrants, attendees received molcajetes from Comonfort.
Love for the homeland
Jorge Godinez, Coordinator of the Handicrafts Sector of COFOCE is working so that these two sectors are promoted in this type of nostalgia stores, since the countrymen are waiting for this type of product that reminds them of their land.
Mena Márquez said that the box “Sabor a Guanajuato” will be sold in Dallas starting this May at the Casas del Migrante.
If you want to know more about the tours of the Guanajuato agro-food industry in other countries, contact COFOCE.
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