COFOCE is the only organization in Mexico that supports exports from Guanajuato Luis Rojas, Director of the Agency, explains the role that Nearsho
COFOCE is the only organization in Mexico that supports exports from Guanajuato
Luis Rojas, Director of the Agency, explains the role that Nearshoring plays in Guanajuato
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Leon/Gto News
The United States imported more goods from Mexico than from any other country in the world at the end of 2023 and for the first time our Country displaced China in 21 years; nearshoring combined with other factors has contributed to this.
In an interview Luis Rojas, general director of COFOCE, assures that these statistics are due to factors such as; the cooling of diplomatic and commercial political relations of all kinds between China and the United States, the growth of investment from the United States in Mexico, the relocation of its supply chains in a greater extent to our country and also that Mexico has become closer to other countries, mainly to the United States to take Guanajuato companies abroad.
International trade has become a fundamental factor for economic development, where the competitiveness of MSMEs plays a predominant role since they are the main engine of the economy since in Mexico they represent 95% of the business fabric and generate more than 70% of jobs.
Guanajuato is currently the only state in Mexico that has a public organization like COFOCE, which supports MSMEs in their internationalization processes, thanks to a public policy that began more than 30 years ago. Today, Guanajuato is the fifth exporting State in Mexico. and the first non-border exporting state; these results are a reflection of the competitiveness of Guanajuato MSMEs at an international level.
“Guanajuato has done things well, we are today, as the world knows, the fifth economy, the fifth exporting state, we are today a very dynamic state, really 90% of our exports go to the United States and the other 5% to Canada, that is, there is a great relationship, however, the real challenge is that Guanajuato has to evolve in terms of the type of product we are selling, we have to go from the maquila to producing products with greater added value, of greater transformation, of greater technology, Guanajuato cannot continue to be only the maquiladora of the United States,” said Luis Rojas, General Director of COFOCE.
Guanajuato through COFOCE continues working to bring more of Guanajuato to the World.
Luis Rojas said that companies will continue to be supported beyond the digital villages: “We have made a crusade for digitalization, not because we are really committed to it, but because we see that if a company, A MyPIME embraces technology, it is much easier to penetrate more markets; it can make itself known, can position itself, improve its profit margin, separate itself, as I mentioned, from being a maquiladora, then digitalization is really one of the great weapons. The other is, of course, the issue of nearshoring, where obviously today companies are looking for how to incorporate their supply chain with foreign companies, I mean different companies of different sizes, so there is a great opportunity to become a supplier of these very relevant supply chains.”
Rojas said that to continue advancing on this issue, work must be done on brand and product development.
The Director of COFOCE said that Nearshoring is not only for large industries or large companies.
He said that they must focus on developing a high-value product, with a differentiator, quality, with a brand, a good presentation and with experts in foreign trade who guide them such as COFOCE and no doubt the doors of other countries will open.
To learn more about the national and state panorama of the opportunities that your company could have in marketing its products abroad, contact COFOCE at:
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