The improved and greater Moka Fest 2026 makes of Jalpa de Canovas a gastronomic and cultural landmark this Sunda February 15 Mas Gto / Jalpa de Ca
The improved and greater Moka Fest 2026 makes of Jalpa de Canovas a gastronomic and cultural landmark this Sunda February 15
Mas Gto / Jalpa de Canovas
With an expanded selection and offer, new cultural experiences, and a commitment for a responsible tourism, the Pueblo Magico of Jalpa de Canovas is set to host the second edition of MOKA FEST 2026.
The event will be held on Sunday, February 15, from 11:00 a.m. to 8:00 p.m., with organizers expecting an attendance of over 5,000 visitors, surpassing the record set during its inaugural year.
MOKA FEST has quickly positioned itself as a key driver for the local and regional economy. By bringing together coffee and chocolate producers, culinary experts, and artisans from across Guanajuato, as well as guest participants from Tlaxcala and Oaxaca, the festival strengthens the tourism profile of the Purisima del Rincon municipality.
This year’s edition will feature a robust lineup of participants:
- 23 exhibitors specializing in coffee, chocolate, and desserts
- 18 artisan stalls showcasing local craftsmanship
- 7 savory food proposals
Participating producers come from:
- Purisima del Rincon, Leon, Irapuato, Salamanca, San Francisco del Rincon, Celaya, Penjamo, and Santiago Maravatio, in addition to guest states
New Features for 2026
The 2026 program introduces several highlights aimed at community engagement and inclusivity. New additions include the “Cantale al Amor” (Sing to Love) musical showcase and the Senior Danzon Encounter, promoting intergenerational connection. Visitors can also look forward to an expanded schedule of sensory tastings and specialized workshops.
The festival kicks off at 11:00 a.m. with an official inauguration, followed by a full day of artistic performances, local talent, instrumental music, and family-oriented activities, concluding at 8:00 p.m.
Simultaneously, the Tasting and Workshop Zone, located at the Pergola Restaurant facing the main garden, will host ongoing activities such as children’s chocolate workshops, creative sessions, Latte Art demonstrations, and guided pairings.
Commitment to Sustainability
MOKA FEST 2026 operates under a philosophy of responsible and sustainable tourism. The event is fully inclusive and maintains a zero-plastic policy, utilizing exclusively biodegradable materials.
To ensure the well-being of all attendees, a coordinated effort is in place involving Public Security, Traffic Control, Civil Protection, and Municipal Health services. Additionally, 10 parking areas have been designated around the event perimeter for visitor convenience.
Strengthening Regional Tourism
Claudia Lorena Arriaga Guerrero, Trustee of Purisima del Rincon, representing Mayor Roberto Garcia Urbano, emphasized the high caliber of the municipality’s events.
“Purisima del Rincon hosts world-class events that have consistently exceeded expectations in recent years. This is the result of coordinated work between the municipal administration and our citizens. We invite families and friends to experience the charm of Jalpa de Canovas and everything our Pueblo Magico has to offer,” she said.
The official presentation also included Jabhet Escobar Lopez from SECTURI, Jose Roberto Camargo Perez (Director of Tourism in Purisima del Rincon), and festival organizer Heriberto Mendoza Cabrera, alongside representatives from the coffee and chocolate industries.
Jalpa de Canovas currently offers over 80 rooms with a capacity for 200 guests in the town center, and cabins in Canada de Negros. The region is fully prepared to welcome visitors from Guanajuato and neighboring states such as Jalisco, Michoacan, Queretaro, San Luis Potosi, and Mexico City.
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