With its participation at the FIEXPO Latin America 2025, Guanajuato becomes the heart of Latin American MICE tourism FIEXPO is the meeting point f
With its participation at the FIEXPO Latin America 2025, Guanajuato becomes the heart of Latin American MICE tourism
FIEXPO is the meeting point for destinations, suppliers, and more than 300 international buyers
San Jose, Costa Rica/Gto News
The Secretary of Tourism and Identity of Guanajuato (SECTURI), led by Maria Guadalupe Robles Leon, participates in FIEXPO Latin America 2025, the most important forum for meetings tourism in Latin America and the Caribbean, which takes place from June 9 to 12 in San Jose, Costa Rica.
This participation is part of a strategy to consolidate Guanajuato as one of the leading destinations in the MICE (Meetings, Incentives, Conferences & Exhibitions) segment, under a sustainable, inclusive, and regionalized vision.
FIEXPO Latin America is the meeting point for destinations, suppliers, and more than 300 international buyers from the association, corporate, and government sectors. Its 2025 edition will focus on “Harnessing the Transformative Power of Meetings”.
FIEXPO addresses three key areas:
- Innovation with technology and artificial intelligence
- Sustainability with a regenerative and inclusive approach
- Creation of human connections with a purpose
Guanajuato has competitive advantages that make it a key player on the MICE map of Latin America:
- First-class infrastructure like the Poliforum Leon
- Strategic land and air connectivity
- Renowned hospitality
- Variety of tourist experiences
Through this participation, we work to attract international events, generate business with specialized buyers, and promote the Marca Guanajuato (Brand) as a synonym for identity, sustainability, and excellence.
The MICE industry generates 1.52% of the national GDP, i.e., meeting tourism in Mexico, which hosts more than 300,000 events registered in 2023, with a growth of 11%.
Mexico occupies the 27th place in the ranking of the International Congresses and Conventions Association with 136 international congresses.
Guanajuato offers six highly specialized MICE destinations:
- Leon, San Miguel de Allende, Guanajuato City, Irapuato, Celaya and Silao
- With more than 8 venues
- With capacity for international events
- More than 2,500 rooms available in hotels certified for meeting tourism
Guanajuato presents itself as a multifaceted destination, with:
- Two World Heritage Cities
- Six Magic Towns
- Five archaeological sites open to the public
Guanajuato is committed to a sustainable tourism based on a strategy aligned with the Global Sustainable Tourism Criteria (GSTC) focusing on three pillars:
- Ecological: Environmental conservation, climate mitigation and responsible waste management
- Economic: Strengthening production chains, local employment, and valuable tourism spending
- Social: Inclusion, community participation, and protection of cultural heritage
FIEXPO Latin America 2025 is a strategic platform for Guanajuato to consolidate its leadership in meeting tourism, strengthen the international presence of its offering, promote new destinations, and project an inclusive, sustainable, and forward-looking tourism model.
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