Guanajuato has a noted participation at the 2025 Tourism Tianguis in Rosarito, Baja California where our State has brought samples of its Identity, C
Guanajuato has a noted participation at the 2025 Tourism Tianguis in Rosarito, Baja California where our State has brought samples of its Identity, Culture, and Gastronomy as Axes of Tourism
Guanajuato/Gto News
Guanajuato is present at the 2025 Tourism Fair with a solid, vibrant, and renewed offering, consolidating its identity, culture, gastronomy, and traditions as the fundamental pillars of its tourism offer.
With the participation of service providers, representatives from the artisanal, hotel, restaurant, and tour operator sectors, traditional cooks, chefs, associations, municipalities, and authorities, Guanajuato is participating with a renewed vision based on inclusive participation across the entire sector, with a clear objective: the regional development of tourism products with a local identity and the promotion of transformative experiences.
More than 1,400 business meetings are scheduled, reflecting Guanajuato’s interest and strength as a multifaceted destination combining history, spirituality, nature, gastronomy, and world-class events.
During the Tianguis, Guanajuato will develop a robust program of activities that seeks to increase the number of visitors to our State:
- Meetings and signing of commercial agreements
- Review of possible openings of new air routes to strengthen the state’s connectivity
- Key launches: new tourist routes, the “Guanajuato ¡Sí Sabe! 2025” gastronomic season, and samples of Guanajuato spirits and wines
Relevant announcements of conferences, festivals, and trade shows, including:
- Launch of the “Diego, Frida’s Heart” Route
- Signing of an agreement with CONCANACO to promote commercial tourism
Guanajuato arrives at the Tianguis with two World Heritage Cities (San Miguel de Allende and Guanajuato City), six Magic Towns, five open archaeological zones and 46 municipalities divided into seven tourist regions, each working on its vocation with renewed strength.
As part of the Guanajuato activities at the Tianguis, various activations are taking place from Friday, April 25th to Thursday, May 1st at different points in Tijuana and the surrounding areas, to showcase iconic places and experiences in Guanajuato.
In Puerto Nuevo, a town in northwestern Mexico, located in the municipality of Playas de Rosarito, there will be an “Alley of the Kiss,” emulating one of Guanajuato’s most famous legends and accompanied by the charm of a typical Estudiantina music group and Dolores Hidalgo ice cream.
From Monday, May 28th to Thursday, May 1st, a few steps from the Pacific Convention and Exhibition Center, home of the Tianguis Turistico, there will be a hot air balloon anchored so attendees can take photos.
On Avenida Revolucion, the most famous in the city of Tijuana, there are four activations , with large-scale volumetric displays: Alley of the Kiss, hot air balloon, artisanal heart of San Miguel de Allende and Estudiantina performance, with ice cream from Dolores Hidalgo, all representations that serve as souvenir photos.
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