The People's Government generates prosperity in the fashion industry with new marketing spaces Participants of the Intermoda exhibit sold 55 milli
The People’s Government generates prosperity in the fashion industry with new marketing spaces
Participants of the Intermoda exhibit sold 55 million pesos in the last edition in July
Leon/Gto News
The Government of the People promotes the competitiveness of the fashion industry in Guanajuato through initiatives that generate prosperity in the sector.
Governor Libia Denisse Garcia Munoz Ledo is promoting traditional sectors in Guanajuato by opening new marketing channels and promoting sustainability in the industry.
The Undersecretary for the Development of Micro, Small and Medium Enterprises -MSMEs., Joel Froylan Salas Navarro, of the Secretary of Economy participated in the presentation of the 82nd edition of Intermoda Fashion Capital.
“That is the vision we have in Guanajuato with our prosperity system. We must not slow down in economic development; we are competitive, more so than the Chinese, Asian or European industry. Intermoda, with its two annual editions, is the best showcase to promote this vision and the projects of designers and entrepreneurs,” said Salas Navarro.
For the July 2024 edition, the Ministry of Economy supported the participation of 46 companies from the municipalities of:
- Moroleon, Uriangato, Yuriria, San Francisco del Rincon and Leon and reported sales of 55 million pesos.
There were two catwalks with clothing and accessories made in Guanajuato, as well as a conference and a business directory for their promotion.
Intermoda is the largest fashion trade show in Latin America, with 40 years of history. This trade event reaffirms its leadership through constant evolution and extensive experience in the industry, in which both exhibitors and buyers generate business and strategic alliances.
The event is held in the city of Guadalajara twice a year, to promote and strengthen the fashion industry, offering business opportunities at national and international level.
The Ministry of Economy joins forces with fashion-oriented municipalities to boost their prosperity
In strategic working tables with the head of the Ministry of Economy and the mayor of Moroleon, Alma Denisse Sanchez Barragan and the mayor of Uriangato, Juan Carlos Martinez Calderon, they agreed on lines of work to promote the economic development and prosperity of both municipalities oriented towards production, exports and innovation of companies in the area.
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