Government and entrepreneurs work with micro businesses and Irapuatense businessmen With iDigitalab work is made to strengthen image and brand
Government and entrepreneurs work with micro businesses and Irapuatense businessmen
With iDigitalab work is made to strengthen image and brand
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Irapuato/Gto News
With the aim of promoting micro-enterprises in digitalization issues to make them more flexible and resilient to current changes, the iDigitalab entrepreneurship community met at the Agrobioteg Innovation Park on October 29 of September.
IDEA GTO, hand in hand with the Association of Young Entrepreneurs of Irapuato -AJEI- and through iDigitalab, promote digitization, not only in companies, but also with entrepreneurs, as it is a door to great growth opportunities in the current digital age.
Alan Zarish Zapata Flores, who is CEO & Co-Founder of “Matarile Taller Creativo” and generator of brand stories, was responsible for giving the talk: “Brand Innovation” where he highlighted that Branding is the soul of the brand.
“It is not just a logo, it transcends the visual to connect with human perceptions, with what people say, feel and think”, said Zapata Flores.
For Alan, the brand is a strategic asset for the development of any business in a global and increasingly competitive market.
Traditional entrepreneurs learned the essential notions about Branding, related to culture, talent, sustainability, innovation, positive impact, digital transformation and communication.
With these activities the Valley of Mentefactura is strengthened at the same time as the members of this ecosystem.
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