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A destination with identity and sense of belonging

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A destination with identity and sense of belonging

With the sustainable development both are benefited, the Guanajuatenses and the tourists Sustainable development is not for visitors but for the i

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With the sustainable development both are benefited, the Guanajuatenses and the tourists

Sustainable development is not for visitors but for the inhabitants: Jorge Moller

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The State of Guanajuato “is already on the way to continue retaking its essence of local identity and pride of belonging,” said Jorge Moller, representative of the Global Sustainable Tourism Council (GSTC) Latin America and founder of the NGO Regenera.

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At the most important sustainable and social tourism event in Ibero-America, “Sustainable & Social Tourism Summit”,held for the first time this year in Leon, Guanajuato, Jorge Moller highlighted that tourists come to the destination looking to learn about the history, culture, traditions and local cuisine.

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“You have to educate and make the inhabitants see that the possibility of sustainable development in tourism is very real, and it has to do with not adopting models from other places; but to optimize their own methodology, their own feeling comfortable when sharing their home”, said the Chilean with more than 20 years of experience providing sustainable and authentic local experiences to local consumers in Chile and South America.

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“Visitors want to eat the gastronomy of the place, listen to the history of the inhabitant, and taste its incredible and delicious wine. Guanajuato makes a truly delicious wine. That is what the traveler is looking for when arriving at a destination”, he reiterated.  

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Sustainable development, he said, is not for the visitors but for the inhabitants. By taking this model, the people of Guanajuato will live better, “and I, as a visitor, will benefit from it.”

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The Chilean mentioned that adopting external models only destroys the identity of the destination; and what we seek and want is for “the community to declare how many people it wants, how and when. It is very important that they preserve their traditions that make them happy and they make us, happy as visitors”.

The “Sustainable & Social Tourism Summit”: Summit of change, developed in this sixth edition a high-level and very emotional technical content in the State of Guanajuato, from August 31 to September 2.

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The speakers agreed that destinations do not need more tourists but better tourism, where the citizen is prioritized.

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“Tourists are the secondary beneficiaries. The territory, the local, the citizen is to whom we owe ourselves and we are willing to share with the visitor”, reflected Juan Jose Alvarez Brunel, Secretary of Tourism of Guanajuato.

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The Summit, consistent with its message, compensated the carbon footprint of the event, obtained the Guanajuato Sustainable Tourism Distinction, and will continue to carry out relevant actions to be a Carbon Neutral event.

En Español:

https://masgto.com.mx/2022/09/07/un-destino-con-identidad-y-pertenencia/
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