The Great Getaway positions tourist destinations

Guanajuato registered 277 participating businesses during La Gran Escapada 2026, the showcase of tourist destinations

Leon/Gto News

As a result of the coordinated work by the State, the tourism sector and the Federation, Guanajuato positioned itself among the entities with the greatest dynamism within the national campaign La Gran Escapada 2026, thanks to the wide range of experiences that promote its tourist destinations.

CONCANACO SERVYTUR reported that Guanajuato stood out in the second edition of this strategy, registering 277 participating businesses and an estimated economic impact of 3 billion 135 million pesos.

Guanajuato City, Leon and San Miguel de Allende concentrated the largest number of participants, consolidating as benchmarks of national tourism.

The strategy to promote the seven tourist regions of Guanajuato is driven by the People’s Government, led by Governor Libia Dennise Garcia Munoz Ledo. 

Through the Secretary of Tourism and Identity (SECTURI), the competitiveness of the sector continues to be strengthened, promoting strategies that generate a greater influx of visitors, increase tourist occupancy and directly benefit service providers, companies and families in Guanajuato.

During the 2026 Great Getaway, travel agencies, lodging establishments, and tour operators were the main participants, offering promotions focused on nature and adventure experiences, cultural tourism, and gastronomy.

Discounts ranged from 15 to 60 percent, while 66 percent of the promotions were marketed through mixed channels, reflecting the strengthening of the digital transformation of the State’s tourism sector.

“In the People’s Government, we work to ensure that tourism continues to be a tool for development, prosperity, and well-being for Guanajuatense families. The Great Getaway allowed us to showcase to all of Mexico the cultural, gastronomic, natural, and historical richness that distinguishes Guanajuato and to strengthen the economy of our destinations,” said the Secretary of Tourism and Identity, Maria Guadalupe Robles Leon.

The initiative, which is also promoted by CONCANACO SERVYTUR Mexico, in coordination with the Secretary of Tourism of the Government of Mexico and the Federal Consumer Protection Agency (PROFECO), in its second edition registered a national economic impact of 44 billion pesos, with the participation of 6,557 businesses from the 32 States and more than 114,000 tourist experiences offered.

SECTURI opens new paths and maintains its commitment to promote strategies that strengthen tourism activity, promote regional development and consolidate Guanajuato.

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