Companies of Leon are promoted to international markets

The Government of the People, COFOCE and the Municipality of Leon emphasize the importance of taking to the world what is made in Guanajuato

The international presence of companies from Leon is strengthened by boosting exports

Leon/Gto News

With strength, identity, and a global vision, the Leon 450 Brands Roaring Global event became a showcase for the municipality’s entrepreneurial talent, highlighting the key role of internationalization as an engine of growth.

In this event, the Coordinator for the Promotion of Foreign Trade (COFOCE), in collaboration with the Municipality of Leon, participated with a presentation focused on the reach of Guanajuato’s exports and the importance of more companies taking the leap into international markets.

“Governor Libia Denisse asked us to express our support, the support of the people with experience that we have at COFOCE, to create these promotional groups so that they can use these pavilions that we have created. They are for you; let’s do it together with the municipality of Leon, which is providing resources for this activity,” said Asael Colunga, Director of Internationalization at COFOCE.

This initiative is part of the vision of the People’s Government, led by Governor Libia Denisse Garcia Munoz Ledo, who has consolidated exports as a key strategy to strengthen the State economy, create more opportunities, and position Guanajuato on the global stage.

As part of this joint work, in July 2025 a collaboration agreement was signed with an investment of 700 thousand pesos, valid until July 2026, which has made possible the participation of companies from Leon in strategic international events such as trade missions and business meetings in sectors such as footwear, jewelry, leather goods, agro-food and packaging, benefiting 24 companies of this municipality.

“Thanks also to COFOCE, we have always recognized the work they do, and in particular to you entrepreneurial business owners who are looking for ways to grow, looking for ways to reach new markets, but above all, who always raise high the name of Leon. Here it says Global Roaring Brands, but these are brands that, in addition to roaring, leave a mark,” said Ale Gutierrez Campos, the Mayor of Leon who expressed her gratitude for the collaborative work with COFOCE and government agencies in promoting exports from companies in Leon.

Companies from Leon that have successfully positioned their products in different countries were also recognized, highlighting their effort, quality and innovation as an example of the region’s export potential.

“Our company is celebrating its 25th anniversary this year. It’s been a journey with people who get up every day with a dream. Before the pandemic, we got the idea that ‘we have to export’ ingrained in us. We didn’t really know what we were getting into, but what we did have was a lot of conviction. We presented our products in Italy and several places in the United States, and little by little we found our way,” said businessman Manuel Segovia of Herrajes Finos de Leon.

For more information and registration:

• https://www.cofoce.guanajuato.gob.mx

Official COFOCE social media accounts:

• contactocofoce@guanajuato.gob.mx

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