Super League of Health to the rescue of healthy habits

The State DIF System launched the new animated campaign of the Super League of Health, a project designed to bring girls, boys and adolescents closer to topics such as healthy eating, physical and emotional activity, where superheroes fight against villains that represent everyday risks.

The campaign consists of five animated episodes that can be viewed on the State DIF’s social media channels: YouTube, Facebook, and Instagram. It will also be featured on billboards and printed materials with QR codes that link to the episodes. The first episode is now available.

“We want our girls and boys to grow up strong, happy, and able of making good decisions for their health. The Health Super League is a fun, relatable, and very much our own way of telling them: You too can be a superhero by taking care of yourself every day!”, said the president of the State DIF System’s Advisory Council, Juan Carlos Montesinos Carranza who noted the animation approach, which aims to reach Guanajuato’s children in an entertaining way and raise awareness.

“This campaign is for everyone. We created it with Guanajuatense families in mind, so they can learn and laugh together, and talk about food, emotions, and healthy habits in a simple and engaging way. Our commitment is to always support their well-being,” said the Director General of the State DIF, Jose Alfonso Borja Pimentel who noted the importance of providing clear and accessible tools to families.

Guanajuato/Gto News