The strategy, presented at the Tourist Tianguis, includes 25 culinary events during 9 weeks of summer It is one of the most notable announcements
The strategy, presented at the Tourist Tianguis, includes 25 culinary events during 9 weeks of summer
It is one of the most notable announcements of the 2025 Tourist Tianguis by Guanajuato
Baja California/Gto News
At the 2025 Tourism Tianguis, Mexico’s most important tourism promotion event, the State of Guanajuato officially presented the 2025 “Guanajuato ¡Si Sabe!” Gastronomic Season, a high-impact initiative that reaffirms its leadership as a national gastronomic destination.

This program, promoted by the Secretary of Tourism and Identity, includes 25 gastronomic events spread over nine weeks, blending tradition, innovation, food heritage, and local talent. From traditional cooks to nationally recognized chefs, producers, winemakers, and restaurateurs will be part of this experience that highlights the flavors, ingredients, and vibrant expressions of the Guanajuatense cuisine.

The season begins on May 31st with the Guanajuato ¡Si Sabe! Traditional Cuisine Gathering and culminates on July 27th with the Endemic Festival, an event celebrating the State’s native ingredients in avant-garde cuisine.

During the presentation, held at the Guanajuato stand at the Tianguis, the designation of origin for Tequila and Mezcal was noted, as well as the State’s consolidation in wine production, craft beer, and wine and food tours that strengthen tourism and the local economy.
This program is more than just an agenda of activities: it’s a narrative that connects visitors and residents with a deep identity, an evolving tradition, and a modern vision of what it means to eat in Guanajuato.

List of events for the Guanajuato ¡Si Sabe! Gastronomic Season:
Traditional Gastronomy (15 events)
- Leon.- 13th Traditional Cuisine Meeting
- Romita.- 1st Gastronomic Festival “El Mole de Romita”
- Purisima del Rincon.- 7th Purisima de Mil Sabores Gastronomic Fair
- Abasolo.- 11th Peralta Traditional Cuisine Fair
- Comonfort.- 12th Ceremonial Tortilla, Molcajete, and Gordita Festival
- Victoria.- Enchilarte 6th Salsa Festival and Competition
- Guanajuato.- 1st Guanajuato Enchilada Festival
- San Jose Iturbide.- 7th Mestizo Gastronomic Festival
- Coroneo.- 5th Sheep Festival
- Tierra Blanca.- 2nd Tierra Blanca with Huapango Flavor and Garambullo Color

- Acambaro.- 14th Bakery Fair
- Dolores Hidalgo.- 11th Edition of the Hña Hñu Culinary Showcase
- San Francisco del Rincon.- 1st Rincon Grill Festival
- Silao.- 4th Heart of Cake Festival
- Salamanca.- 20th Expo Nopal 2025
Wine Events (2 events)
- Leon.- Vive el Vino Festival 2025
- Ocampo.- 3rd Wine, Mezcal and Escamoles Festival

Spirits events (4 events)
- Corralejo Tourist Stop.- 1st Guanajuato Tequila Festival
- Purisima del Rincon.- 3rd Agave and Roots Festival
- Huanimaro.- 4th Huanimaro Tequila Festival of my Heart
- Comonfort.- 1st National Mezcal, Wine, and Ice Cream Fair, Comonfort 2025
Beer-related events (2 events)
- Yuriria.- 5th Mojarra and Beer Festival
- San Diego de la Union.- 6th Regional Taco and Beer Fair
Haute cuisine (2 events)
- Leon, Irapuato, Guanajuato, and San Miguel de Allende.- Endemic Festival 2025
- San Miguel de Allende.- 4th San Miguel of My Flavors
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