Staff learn about Crossborder eCommerce

ISMEX, Altura Siete and Elena Lopez Joyeria are increasing their international opportunities using electronic commerce Companies from Guanajua

ISMEX, Altura Siete and Elena Lopez Joyeria are increasing their international opportunities using electronic commerce

Companies from Guanajuato work with COFOCE to improve their international scope

Guanajuato/Gto News

COFOCE started the 3rd edition of the seminar – eCommerce GO- which trains staff of companies on international electronic commerce to promote their participation in iinternational markets.

Some companies from Guanajuato participating in this seminar are:

ISMEX
Altura Siete
Elena Lopez Joyeria

A more professiona digital version

ISMEX is a silver sculpture jewelry company which was able to promote its marketplace after Edna Manzano, director and founder of ISMEX participated in the first edition of this seminar.

“I had a store in San Miguel de Allende and I had to close it because of the pandemic. People knew me through Facebook, but I wanted to take all my project to a more professiona digital version. When I started again on Facebook and Instagram that is when I knew it was necessary to have a web site. Then, in the end it is an important investment. But I came to COFOCE and they told me they have a web site development program and this is how we started, we looked for an agency and developed the web page; and then even marketing strategies and after that I registered at eCommerce GO, then came the rest of the process where they helped me put up all the Project”, said Edna Manzano.

Art and design

Altura Siete, has one of its premises in Leon, the company is working to take its art and design in each pair of shoes and purses they make. The company is directed by Paola Ramirez, owner, founder and designer of Altura Siete.

“The only way to understand the online market is by learning. Then, I decided to take the seminar and all the trainings I could. At eCommerce GO they taught us from the basic, up to strategies, updates, etcetera; it is everything, so that you can create a whole line of business fully digital”, said Paola Ramirez.

Craftsmanship and creativity

Elena Lopez Joyeria is an example of entrepreneurship and artistic pieces, its dfference is in its craftsmanship and creativity on each piece created for this company. Elena Lopez, director of the company, crafts each piece step by step in an artisans form so that each jewel is unique and atemporal. As Lopez was trying expand its horizon and have a better positioning in digital media, she enrolled in the 2nd edition and shares her experience.

“When they told us about the seminar, we enrolled and we have seen a great difference because it is different doing it just like that and doing it professionally. All related to the digital sales was really good, it was really helpful and we have learned much more than we thought”, said Elena Lopez director and creative force at Elena Lopez Joyeria.

Traditional to professional

The goal of this seminar on trans-border electronic commerce is precisely to train staff of companies who want to go from selling on traditional venues to selling online professionaly and successfully, that is why COFOCE calls professionals in eCommerce so that companies from Guanajuato have the necessary knowledge for their marketplaces to have an international scope.