Presented, tourist route ‘Diego, The Heart of Frida’

Tourism Officials of Guanajuato launched the new route at the Tourism Tianguis 2025 in Rosarito, Baja California

Baja California/Gto News

In the 2025 Tourist Tianguis, the Secretary of Tourism and Identity of Guanajuato, and Alternative Tourism in Guanajuato and the Hotel Corazón Mexicano, officially presented the new route “Diego, The Heart of Frida”, a tourist experience that exalts the artistic and personal legacy of Diego Rivera, highlighting his deep connection with Frida Kahlo.

The route is the result of a partnership with DMC Vive Frida and aims to offer a new way to explore Guanajuato, promoting cultural and experiential tourism centered around two of Mexico’s most iconic figures.

“Diego, The Heart of Frida” is a 3-day trip in Guanajuato that includes:

• Visit to Diego Rivera’s birthplace and view of his most representative works
• Stay at the Hotel Corazon Mexicano, which offers a room decorated with the essence of Frida and Diego
• Creative workshop in the art space “Taller 23,” where visitors can paint and mold clay, giving it the shape and color of their own hearts

This new attraction not only positions Guanajuato as a first-class cultural destination, but also promotes the development of alternative tourism and collaborative work with the private sector.

The Secretary of Tourism and Identity, Lupita Robles Leon, along with the organizers of this experience, Raul Jaramillo and Monica Lopez, presented the route at the 2025 Tourism Fair.

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