From January 9 to February 4, the best of Guanajuato arrives at the Leon State Fair 2026 Specialized pavilions promote local consumption and stren
From January 9 to February 4, the best of Guanajuato arrives at the Leon State Fair 2026
Specialized pavilions promote local consumption and strengthen the State economy
Irapuato/Gto News
From January 9 to February 4, the People’s Pavilion at the 2026 State Fair of Leon commemorates the anniversary of the city and the 150th anniversary of this tradition.
The People’s Government, under the leadership of Governor Libia Dennise Garcia Munoz Ledo, promotes local consumption with more than 700 exhibiting companies of the Marca Gto, from crafts, agro-food, leather-footwear, textiles and developing industries.
The Secretary of Economy, Claudia Cristina Villasenor Aguilar, explained that, through new marketing spaces for local Micro, Small and Medium Enterprises (MSMEs), jobs are protected besides improving the family economy.
The Pavilion will feature specialized pavilions like:
- The New Beginning pavilion, with more than a thousand handicrafts made by people imprisoned in the penitentiary system
- The Identity pavilion, with municipalities
- The government agencies Pavilion
- The Cheese and Wine pavilion, with local wineries and distilleries
- The Gastronomic pavilion, with a wide variety of dishes
In addition, the 2026 State Fair offers amusement rides for all ages, concerts in the Palenque and Velaria, increasing the flow to the commercial space by attracting more visitors who give greater visibility to local products.
In the 2025 edition, producers exceeded sales of more than 95 million pesos, reaffirming the Pavilion as a space of economic leadership and a showcase for the exhibition and sale of Guanajuatense products.
Villasenor Aguilar said that companies with the Marca Gto emblem have the opportunity to access new markets, reach more customers, and advance in certifications such as Socially Responsible Company and Clean Company.
The Marca Gto is a quality distinction that promotes social inclusion, equality, responsibility, and sustainability. In 2025, version 2.0 was launched, surpassing 8,400 certified companies, which generate 63,800 jobs in Guanajuato.
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