With the vision of the Government of the People, and committed to competitiveness, Officials work to strengthen the products and services of MSMEs, a
With the vision of the Government of the People, and committed to competitiveness, Officials work to strengthen the products and services of MSMEs, as well as promote the export of local pride towards a sustainable Guanajuato
Leon/Gto News
As part of the celebration of the first 10 years of MarcaGto, the Ministry of Economy is preparing for the launch of Marca Guanajuato 2.0, an update to the brand’s methodology as a pillar of identity, pride, prosperity, and social and environmental responsibility.
With this, the programme is consolidated as a clear example of a public policy of continuity, adapted to current challenges and committed to the future.
This update is a reflection of the commitment of the People’s Government, led by Governor Libia Dennise Garcia Munoz Ledo, to create a more just, inclusive and sustainable future for all Guanajuatenses.
With Marca Guanajuato 2.0, the model’s vision and scope are expanded through two new key components:
- Social inclusion and equality
- Environmental sustainability
These pillars reinforce the commitment to the competitiveness of local companies, especially MSMEs, which are the economic engine of the State.
By strengthening these areas, the program seeks not only to improve the internal conditions of companies, but also to open more doors for the export of Guanajuatense products and services to international markets, highlighting local talent with a seal of quality and commitment.
The Secretary of Economy, Claudia Cristina Villasenor Aguilar, notes that the Guanajuato Brand 2.0 seeks to ensure that all micro, small and medium-sized companies have the tools and support necessary to prosper, promoting equality and social integration in the production chains.
Furthermore, environmental sustainability is another key component in the brand update. The People’s Government is clear that economic development must be environmentally friendly and responsible.
With Marca Guanajuato 2.0, Guanajuatense companies will receive the necessary support to implement good environmental practices, from waste management to the use of renewable energy, ensuring that business growth goes hand in hand with environmental protection.
Competitiveness is at the heart of this new stage of Marca Guanajuato. In an increasingly globalized world, local companies must be more competitive, efficient and sustainable in order to stand out in the market.
People are always first, that is why Marca Guanajuato contains the first steps to achieve the ESR and Clean Company Distinction.
The Secretary of Economy informed that they are working to generate ecosystems of prosperity that strengthen the economic development of Guanajuato, support MSMEs, and position the State as a benchmark of prosperity, inclusion, and sustainability.
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