‘Marca Gto’ joins the Vive Leon 2025 Summer Festival

Marca Guanajuato promotes local producers at the People’s Pavilion of the Vive Leon 2025 Summer Festival

420 exhibitors will participate in the People’s Pavilion, from July 19 to August 3

Leon/Gto News

With the participation of more than 420 Marca Guanajuato exhibitors, the People’s Pavilion arrives at the Vive Leon 2025 Summer Festival, from July 19 to August 3 in its different locations.

Under the leadership of Governor Libia Dennise Garcia Munoz Ledo, the People’s Government reaffirms its commitment to local producers by facilitating their presence in new marketing spaces.

According to Claudia Cristina Villasenor Aguilar, head of the Secretary of Economy, the People’s Pavilion is a space that, in its two annual editions, has established itself as the most important commercial showcase for Guanajuatense products.

In this edition, the 420 economic units will be distributed in a space with 320 stands, in addition to a point of sale, a commercial area for wine, mezcal, tequila, and craft beer, as well as a space for the Asturiano/Alamano convenience store, where the public can purchase local products permanently available in its stores.

Participating sectors include:

• Agrobusiness, handicrafts in their various forms, leather and footwear, supplies, textile and fashion, cosmetics, agave distillates, mezcal, tequila, and craft beer, among other

The festival, a long-standing tradition in Leon and the region, invites families to visit the Pavilion at its various locations in the Leon MX District, room B100 and Parteluces of the Poliforum Leon, as well as on the Explanada Guanajuato.

The event takes place from July 19 to August 3, 2025, where attendees will find local products at fair prices.

Consuming products made in Guanajuato with the label Marca Gto not only strengthens the local economy, but also boosts employment, improves families’ quality of life, and contributes to peace and social security. “If it is a Guanajuato Brand, it is good,” reaffirms the commitment to the excellence of local products.

As part of its tenth anniversary, Marca Guanajuato consolidates its impact with more than 7,000 economic units distinguished with its emblem.

For 2025, the People’s Government, through the Ministry of Economy, presented Marca Guanajuato 2.0, a strategy that promotes inclusion, social equality, and environmental sustainability, with a view to consolidating sustainable businesses.

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