The presence of Marca Gto in the supermarket aims at boosting local trade and strengthening employment in the region More than 24 suppliers are pr
The presence of Marca Gto in the supermarket aims at boosting local trade and strengthening employment in the region
More than 24 suppliers are present in 80 stores of the chain, sales exceed 2.1 million pesos
Irapuato/Gto News
During the current State Administration, the collaboration of the People’s Government and the Chedraui chain has allowed products bearing the Marca Guanajuato label to reach sales exceeding 2.1 million pesos, consolidating its presence in the national market.
This initiative, promoted by Governor Libia Dennise Garcia Munoz Ledo, reinforces the commitment to position Guanajuato as a State that promotes domestic consumption and supports local producers.
Claudia Cristina Villasenor Aguilar, head of the Secretary of Economy, emphasized that this agreement facilitates the expansion of companies with the Marca Gto label into new markets, increasing their competitiveness and visibility. It also benefits Guanajuato’s micro, small, and medium-sized enterprises (MSMEs) by providing them with greater growth opportunities.
Currently, products with the Marca Gto emblem reach states such as:
- Tamaulipas, San Luis Potosi, Veracruz, Queretaro, Michoacan, Zacatecas, Durango, Jalisco, Nayarit, Baja California, and, of course, Guanajuato
This alliance reflects Chedraui’s commitment to industrial connectivity to generate prosperity, preserve jobs, and contribute to the economic development of Guanajuato.
With the goal of promoting a sustainable business model that benefits producers, retailers, and consumers, the supermarket chain will continue holding business meetings to incorporate more suppliers into its shelves.
The integration of local products into large retail chains strengthens the regional economy and fosters the pride, identity, and tradition of Guanajuato-made products, boosting market competitiveness and diversification.
The People’s Government, through the Secretary of Economy, reaffirms its commitment to strengthening the domestic economy, bringing the best of Guanajuato to more commercial spaces.
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