Marca GTO exceeds 2023 goal by 40%

If we privilege what is produced in Guanajuato strengthens and reactivates the internal economy

The jobs of Guanajuatense entrepreneurial families are preserved

Irapuato/Gto News

With the delivery of 1,060 ‘GTO Brand’ badges in 2023, the goal established for this year was exceeded by 40%.

The competitiveness of Micro, Small and Medium Enterprises (MSMEs) is one of the priorities of the economic policy of State Governor Diego Sinhue Rodriguez Vallejo for the growth and development of Guanajuato.

The head of the Secretary of Sustainable Economic Development -SDES-, Ramon Alfaro Gomez said that by promoting local companies the internal market is strengthened and improved, which allows Guanajuato businessmen to keep their jobs.

Privileging local consumption to strengthen the internal market of Guanajuato is one of the main strategies for economic and social development.

The products made in Guanajuato have positioned themselves and are preferred by consumers nationally and internationally thanks to their high quality, the customer experience at the time of purchase, their freshness and their processes, many of them artisanal.

Alfaro Gomez explained that the objective is to generate a virtuous circle in which the economic flow and wealth stays and circulates in Guanajuato so that companies can consolidate and continue growing for an economic recovery.

In addition to the economic benefit, promoting local consumption creates a more sustainable internal market, stimulates trade, and allows the conservation of traditions, pride, and the Guanajuatense identity.