Contacts were made with international buyers and large-scale hotel chains, strengthening the competitiveness of Guanajuato COFOCE participated in
Contacts were made with international buyers and large-scale hotel chains, strengthening the competitiveness of Guanajuato
COFOCE participated in the 40th edition of Expo Abastur to position local supplying companies in the international market
Mexico City/Gto News
With the support of the People’s Government, led by Governor Libia Dennise Garcia Munoz Ledo, the Coordinator for the Promotion of Foreign Trade (COFOCE) led Guanajuato’s participation in the 40th edition of Expo Abastur, the most important trade fair for the hospitality industry in Mexico and Latin America.
The main objective was to position the supplying companies from Guanajuato on the international stage, diversify their markets, and strengthen their export capacity.
Abastur is recognized as the largest trade show in Latin America specializing in the HORECA (hotels, restaurants, and cafes) sector. This year’s event brought together more than 600 exhibitors from countries such as Italy, Turkey, Germany, the United States, Canada, Spain, and Japan, and attracted more than 19,000 specialized buyers.
The COFOCE institutional pavilion allowed Guanajuato-based footwear, leather goods, textiles and clothing, handicrafts, and ceramics production companies to showcase their talent and quality, offering products that meet the demands of an international audience seeking innovation, competitive prices, and personalized orders.
Guanajuato’s presence at Abastur 2025 resulted in three international contacts with marketing companies and multiple national connections with boutique hotels, cafes, and independent restaurants.
Additionally, connections were made with large-scale hotel chains such as Grupo Posadas, Hyatt (Dreams), and Grand Velas, opening up opportunities to build strategic alliances in the short and medium term.
Sectors such as leather goods, utilitarian and decorative ceramics, corporate uniforms, and specialized footwear generated significant interest, confirming Guanajuato’s potential to serve international niches in the hospitality industry. Opportunities in processed foods, artisanal beverages, and eco-friendly packaging were also explored, reflecting the diversity of Guanajuato’s offer.
With this effort, Guanajuato is positioning itself as a leading state in innovation and exports, capable of diversifying its economy and demonstrating the strength of its industry in the most demanding markets. These types of actions directly contribute to the economic growth of Guanajuato and the creation of new opportunities for the people of Guanajuato.
For more information and registration:
Official COFOCE social networks:
- contactocofoce@guanajuato.gob.mx
En Español:
COMMENTS