The Government of the People through COFOCE and the Municipality of León through the Secretary of Economic Reactivation position local brands of the
The Government of the People through COFOCE and the Municipality of León through the Secretary of Economic Reactivation position local brands of the western sector in the North American market
The trade mission generated immediate sales and export opportunities, strengthening the economic development of Guanajuato
Dallas, Texas/Gto News
As part of the vision of the People’s Government, led by Governor Libia Dennise Garcia Munoz Ledo, to promote economic growth with a social, sustainable and inclusive focus, nine companies from Guanajuato participated in The Western & English Sales Association (WESA) trade show, held from January 21 to 24 at the Dallas Market Center in Texas, in the United States.
This was possible thanks to the joint work of the People’s Government through COFOCE and the Municipality of Leon, through its Secretary of Economic Reactivation, with the objective of projecting Guanajuato as a global benchmark in the western segment, as well as opening new export opportunities for micro and small businesses in the State.
In the event, considered the most important trade forum in the cowboy world with more than 100 years of history, participating companies exhibited products such as cowboy boots, jackets, bags, belts, leather goods and jewelry, which had outstanding acceptance among international buyers from Texas, California, Illinois, New Jersey, Florida, Virginia, Oregon, as well as from countries such as Canada and Spain.
The participation strategy was aligned with four fundamental axes:
- Strengthening the brand of the leather-footwear, leather goods, supply and handicrafts sectors
- Generating business intelligence from the analysis of international trends
- Expanding markets by linking with wholesale and retail buyers
- Sustainable development, promoting the inclusion of MSMEs in the export chain and strengthening local employment
A broad portfolio of contacts was established with more than 30 international buyers, and sales were estimated at $380,000 in the short term, $419,000 in the medium term , and $533,000 in the long term , reflecting the growth and consolidation potential of Guanajuato brands in North America.
In addition to the commercial results, participation in WESA Dallas allowed companies to strengthen their competitiveness by learning about international quality standards, receiving direct market feedback, and making improvements to their products in accordance with global industry trends.
This effort reaffirms the commitment of the People’s Government to generate shared prosperity, promote the internationalization of local businesses, and consolidate Guanajuato as a State with an export vocation.
The People’s Government reaffirms its commitment to continue supporting micro, small and medium-sized enterprises, strengthening the local productive fabric and demonstrating that Guanajuato transcends borders.
For more information and registration:
- https://www.cofoce.guanajuato.gob.mx
Official COFOCE social media accounts:
- contactocofoce@guanajuato.gob.mx
En Español:
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