Guanajuatense companies diversify and are present at FOODEX 2025 in Japan, one of the most important food fairs in the world Guanajuato presents i
Guanajuatense companies diversify and are present at FOODEX 2025 in Japan, one of the most important food fairs in the world
Guanajuato presents its products at the most important food and beverage fair in Asia
Tokyo, Japan/Gto News
With the participation of 15 Guanajuatense companies from the agro-food sector, the FOODEX fair, one of the most important events in the food industry globally, kicked off in Japan.
The exhibition, which is held from March 11 to 14, represents a key opportunity for producers from Guanajuato to expand their markets and strengthen their international presence.
“It is an honor to address you on behalf of the Governor of the State of Guanajuato, Libia Dennise Garcia Munoz Ledo, and the Government of the People. We meet here at this important stage with the commitment to strengthen commercial ties between Guanajuato and Japan, two regions that share a vision of development, innovation, and sustainability in the agro-food industry. FOODEX Japan represents a key platform for strengthening the marketing of Guanajuato products in the Asian market. Our presence here seeks to reestablish and expand the positioning of Guanajuato’s food industry in this region, connecting our producers with importers, distributors, and strategic allies,” said Cristina Villasenor, Secretary of Economy of Guanajuato.
COFOCE ‘s general director, Luis Rojas Avila, highlighted the importance of exploring new markets where Guanajuato products are more highly valued and have greater added value.
“This is the second time we’ve come to this fair as the Guanajuato Pavilion, bringing together various producers of beverages, spirits, processed foods, and various meat products to showcase the best of Guanajuato to the world. We’ve been doing business in this beautiful country for several years, and it has become one of our main trading partners in the food sector, diversification is very important, the United States is a very important partner for Mexico, but we’re also looking for new markets, and Japan is the ideal destination,” said Rojas Avila.
The goal is to access new markets and attract business opportunities, as the presence of various international buyers from Asia is expected, including wholesalers, retailers, supermarkets, catering companies, beverage importers, and restaurants, with whom Guanajuato producers will be able to establish business relationships.
During the inauguration of the Guanajuato Pavilion, the Mexican ambassador to Japan, Melba Pría, was present and said she was happy to welcome the delegation and the group of companies to Japan.
Some of the participating companies in this Fair are:
- La Proxima Estacion, Museo Vino, Tequila Corralejo, Corner Stone Foods, Green Stick, Hermanos de Sangre/Elixir, Produce Team, Angel Vino, Mezcal Alma Caminera, Mezcal Villasuso, Mezcal Judas, Artisalis, among other
These companies represent diverse sectors such as:
- Fresh and frozen products, beverages, wines and liquors, meats, condiments, organic products, processed products, grains and confectionery
Guanajuato participates with its own pavilion, supported by the Secretary of Economy, the Secretary of the Farming and COFOCE, in which they seeks to consolidate the presence of Guanajuato brands and products in the Japanese market, in addition to attracting commercial opportunities for the agro-food sector.
Rodrigo, a businessman from La Proxima Estacion, an Irapuato-based company dedicated to the production of fresh products, expressed his gratitude for the support of the Government of Guanajuato in promoting local talent and opening doors to the Japanese market.
More than 70 countries are participating in the fair, with an estimated 8,000 visitors and the presence of more than 2,000 leading companies in the agro-food sector from different parts of the world.
From January to November 2024, according to COFOCE estimates, Guanajuato registered total exports to Japan for 96 million dollars, coming from 176 companies and 18 municipalities in Guanajuato.
Among the products most exported to Japan, stand out those with a significant increase in the average price paid by Japanese buyers.
In the fresh produce subsector, the largest exporting municipalities are:
- Abasolo, Leon, Cortazar, Celaya, and Irapuato
In frozen products the largest exporters are:
- Cortazar, Irapuato, Villagran and San Francisco del Rincon
In animal products:
- Penjamo and Leon
In terms of processed products:
- Cortazar and San Miguel de Allende
The People’s Government, through COFOCE, promotes inclusive export projects and steady economic growth, generating prosperity for the people of Guanajuato.
To learn more about the opportunities for your company abroad, contact COFOCE at:
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