COFOCE is helping producers position themselves in the new needs of the market after the Covid 19 pandemic Production has restarted in Guanajuato,
COFOCE is helping producers position themselves in the new needs of the market after the Covid 19 pandemic
Exporters should evolve in their processes to find their way to new markets
Silao/Gto News
Upon the accelerated transformation of the markets in 2020, today more than ever, exporting companies must anticipate to changes and be capable to handle scenarios that go much beyond the short term goals in the face of the demand of global consumers.
A complete vision
Jacobo Sanchez Careaga, Branding Coordinator of COFOCE, notes that as the so called ‘new normalcy’ is even more present it is important that companies have a more complete vision that is centered 100% in consumers.
“Brands now must think more than ever in people, now all the attention should be focused in the consumer, because this consumer is constantly being bombarded by a great bunch of contents, brands, social networks that invade them with a lot of brands, a lot of concepts, stories.
Now all the attention and all the effort is centered in the consumer, that is, now the consumer has all the potential to decide on one brand or the other”, said Sanchez Careaga.
Going digital is necessary
The pandemic, said Sanchez Careaga, made producers pay more attention to all the details of production to maintain their sales.
“If they did it before, now they must do it and say it out loud that they are doing it, because if before it was a “must” for companies, now they have to use it as a supply or as a criteria to be able to present it as a competitive advantage. They must present it as an element of their product, make it a commitment focused on the user, it will also make the brand seem more empathic”, said Sanchez Careaga.
OmniChannel strategies
OmniChannel is the integration of all posible channels of attention to the customer online and offline, and companies should find their best means and strategies to get to their customers.
“The only reason to be able to have an OmniChannel strategy, is to improve the service, either digital or personal, that the attention to customers is always at hand, have a quick response in service. OmniChannel is based in improving the service to customers”, said Sanchez Careaga.
A great ally
COFOCE works with companies in an integral plan for export so that they present a quality product to the world.
“We help establish quality guidelines, either inhouse with assistance, or with services to develop the brand, to create concept, to develop and establish a good storytelling, that the product is easily accepted and understood by the market”, notes the Coordinator of Branding, who said that today the focus is in digitalization and eCommerce, and that new services are being offered to entrepreneurs, “we are focusing on digital branding and the features that exporters must observe to be inserted in international digital markets”.
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