Sixty one local companies are participating, promoting quality products until December 27th Marca Guanajuato promotes Guanajuato MSMEs, strengthen
Sixty one local companies are participating, promoting quality products until December 27th
Marca Guanajuato promotes Guanajuato MSMEs, strengthening the economy during the holiday season
Leon/Gto News
With the participation of 61 companies, the ‘Marca Gto’ People’s Pavilion arrives at the fourth edition of the Christmas Village Leon Festival, from December 1st until December 27th.
Participating in the event are companies of the municipalities of Celaya, Irapuato, Leon, Penjamo, Salamanca, San Francisco del Rincon and San Miguel de Allende are participating to promote and market local products during the December season, a key period for increasing sales and visibility for Micro, Small and Medium Enterprises (MSMEs).
In addition to demonstrating the quality of the products, ‘Marca Guanajuato’ the exhibit represents the commitment to inclusive and sustainable economic development promoted by Governor Libia Dennise Garcia Munoz Ledo.
The Secretary of Economy, Claudia Cristina Villasenor Aguilar, highlighted that consuming Marca Gto products is directly supporting local MSMEs, fundamental engines of employment and regional prosperity.
In this edition, the People’s Pavilion highlights the economic diversity of the State, with products from sectors such as agro-food, handicrafts, leather and footwear, developing industries and textiles.
More than 80% of the companies participating in Marca Gto are micro-enterprises, reflecting the strength and productive diversity of the State, which currently has more than 7,900 companies with this distinction in 43 municipalities.
The Pavilion in the Christmas Village is a showcase for Guanajuato brands to connect with consumers and visitors, strengthening the local economy through a solid and authentic offer during this season.
The Christmas Village offers a magical atmosphere inspired by The Nutcracker and its three themed kingdoms, with interactive activities, workshops, an ice rink and live shows at the Lake Forum, which complement the experience.
The 2025 Christmas Village Festival is therefore, a platform to celebrate the identity, culture and entrepreneurial talent that defines Guanajuato, with a firm commitment to its integral development.
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